People outside of marketing rarely consider the details of how marketing conducts its business. Nonetheless, as with any operations function, marketing operations plays a vital role in efficient, scalable, and compliant marketing execution.
This guide will demystify demand generation and even suggest useful frameworks for understanding it.
Content marketing is the strategic use of written or multimedia assets to drive conversion.
Product marketing encompasses all of the various tasks related to explaining a product (or set of products) to the market of existing and potential customers.