There is an overwhelming number of resources available covering how to design, build, and optimize a website. Intended to help you focus on the fundamentals, this guide will walk you through creating a homepage, product page, pricing page, and conversion page using real-world examples.
The term “go-to-market” (often abbreviated GTM) is an umbrella term used to describe the combination of tactics a company uses to monetize their products or services. This guide will explore and compare the most common go-to-market models.
The sales and marketing funnel is a simplified representation of how a given person moves through various stages to become a paying customer (or user of your product). It provides a model for sales and marketing teams to measure and visualize how effectively they are influencing positive outcomes.