Peter Zawistowicz

This free template will guide you through an exercise to consider what your prospective customers are most likely to need at any given point in their buying process. The template then recommends content formats suitable for each funnel stage and relevant for most B2B companies.

This guide will demystify demand generation and even suggest useful frameworks for understanding it.

There is an overwhelming number of resources available covering how to design, build, and optimize a website. Intended to help you focus on the fundamentals, this guide will walk you through creating a homepage, product page, pricing page, and conversion page using real-world examples.

Hiring for a role in an unfamiliar domain is very challenging. This guide explains how to time your first hire and provide a simple model for aligning different marketing skillsets to your company's needs.

The term “go-to-market” (often abbreviated GTM) is an umbrella term used to describe the combination of tactics a company uses to monetize their products or services. This guide will explore and compare the most common go-to-market models.